Modern Sales
Fear blocks the Yes.
Most sales conversations accidentally increase it.
Learn how to create the trust, connection, and emotional safety that help clients feel confident saying Yes, without pressure, scripts, or “salesy” tactics.
It’s frustrating for designers and window treatment professionals to hear: “We need to think about it,” especially after you’ve invested time, creativity, and emotional energy helping clients envision what’s possible.
And most of the time, it’s not actually about price.
Traditional sales training teaches you scripts to say when clients hesitate. The Modern Sales Way™ helps you understand what creates hesitation in the first place — and how to build the conditions that help clients feel safe enough to decide.
When you know how to make clients feel safe, they say Yes. It’s the trust-forward approach that’s already guided more than 1,000 designers and window treatment pros to thriving sales and confident Yes decisions.
KATHY IS THE REAL DEAL
Kathy’s genuine approach to building relationships in business will help you cultivate a customer base that buys from you for life and refers friends and family. The skills I learned from her training, coaching and mentorship have served me well in my window covering, design and remodeling businesses and beyond.
Kathy is creative and stays abreast of what current customers want while never losing sight of the fundamental focus of connecting and earning trust. If you’re looking for someone who can help you bring out the best in you and your team, and expertly guide you to reach your sales goals, Kathy is the real deal.
Start Here: Download The Path Through Hesitation Guide
Discover the hidden psychology behind “We need to think about it” — and why clients often hesitate even when they love your ideas. This modern sales guide will help you understand what creates hesitation, lowers trust, and blocks confident yes decisions.
What’s IN: Modern Sales
What’s OUT: Old School Salesy Sales
MODERN SALES is for you if:
- You sell for a living but hate the idea of being called a salesperson.
- Your business helps others live better and love their home.
- You value a relationship over a transaction.
- You want new customers and really want repeat and referral business.
MODERN SALES is not for you if:
- You want to win a sale at all costs.
- Discounting your price is how you convince people to buy from you.
- You want the fastest way to get through an appointment.
- You like canned responses for every scenario.
Your mind reset about selling, and the simple shifts that make you irresistible in client conversations start right here by discovering why clients hesitate, even when they love your ideas.
What they’re saying about Modern Sales
BUILT TRUST AND BOOSTED SALES
Kathy provided a selling workshop and coaching for our team of kitchen and bath remodeling sales consultants. Rising prices had slowed sales. The clarity she brought for connecting, establishing trust, and communicating value made so much sense! We incorporated the practical shifts into our existing sales process and, guess what… customers responded!
LEFT WITH NEW IDEAS AND PRACTICAL SKILLS
Kathy knows just how to motivate and inspire her audience! I’ve had the pleasure of participating in training and hearing Kathy speak on many occasions and always came away with new ideas and practical skills, gratefully uplifted, invigorated and ready for the next big project! She’s energetic, relatable and warm. Kathy provides her wealth of industry and sales knowledge in a fun and super smart way.
ELEVATED MY DAILY SALES EXPERIENCE
Kathy is someone who sees more talent and ability in others than they see in themselves and knows how to draw out that talent. Kathy has shown me my own success is endless. She helped me to realize that success with her practical training and tips, all of which have elevated the daily sales experience I deliver to my clients.
TAUGHT ME MODERN, NO-PRESSURE SALES METHODS
Kathy teaches a well-honed style of relationship selling developed through her many years of design and sales leadership. She showed me how to move clients from “Please help me” to “That’s perfect, let’s do it!” using modern methods that feel natural and pressure-free. With Kathy, “Yes” comes as the outcome of a true collaboration.
Her engaging, story-based teaching style always leads to reflection and practical growth — she’s the first speaker I line up to hear when I want to rethink my sales skills.