Who I Am

And why I do what I do

I’m Kathy Cragg Pace and for three decades I’ve been at the forefront of a quiet revolution: Teaching modern sales in a way that sidelines “salesy” behavior entirely. For good.

My sweet spot in design sales is working with those who sell home improvement and décor products, ideas and services.

Over my career, I’ve guided more than one thousand individuals and teams, unlocking their desire to learn – both rookie and experienced – while equipping them to sell more by providing an irresistible customer experience.

I love sharing what I’ve learned. 

Maybe you had your start like me? With a family to care for and a mortgage to pay, I took the biggest risk imaginable: I left the security of my job and benefits, borrowed against the house and struck out as an entrepreneur. 

My decision to build design sales success anchored by a franchise with a proven business system turned out to be a winner—and award-winning!—with a long-term career payoff. I then leveraged those skills as a co-owner of real estate and custom home-building companies and my own independent design business. 

As my career evolved, I became an executive for much larger businesses, first as the VP for a North American network of large and small independent window-covering business owners, and later leading a nationwide retail team of in-home design professionals.  I love design, but my specialty has been and remains sales. 

Design-related sales for design-sales pros. I teach them how to raise their game through memorable sales experiences that result in consistent, thriving growth. 

Allow me to humblebrag? (This is after all, my About page.) 

I once overheard someone talking about me: 

“She’s a sage…she’s the guru of design sales.”  At first blush, I thought…who, me? 

But, a sage reflects: 

I saw that in my decades-long career, every one of my experiences demanded sales to keep things moving and prosper. So did my income! And, I learned that you can’t save your way to success in business; you must sell your way there. 

We share the same disappointments and frustrations. I know what it feels like when your income is tied to how much you sell.  When I led large sales teams, I must have heard every reason under the sun (and over the horizon?) why ‘this won’t work’ or, ‘my clients are different’. 

But a Sage knows…once you taste the secret sauce, you’ll discover it will work and that clients aren’t different. You’ll be different (in the very best way).

Knowing that you have decoded the client—found not just what they say they need or want—but what’s below the surface. 

Why connect and grow with me? Because together we can re-imagine your results.

Leading with your gifts, rather than trying to become someone else’s definition of what a successful salesperson “should do.” Enabling you to fashion a future where the horizon is just our beginning, and our point of departure.